Academy of Art University 2017
San Francisco, California
ROBERTWALTER
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TESLA HOME

Package Design | Branding | Marketing | Production

The objective of this school project was to take an existing established brand and extend this brand into the market of home appliances with a line of products. Taking the brand Tesla, specific products where chosen to resemble products of which Tesla would make. The products were chosen for their modern, clean, and smooth lines in resemblance to the sleek crafted lines of Tesla automobiles.

 

High resolution of each product was taken under personal direction in conjunction with a professional product photographer in San Francisco.  The design of the packaging is intended to capture the audiences attention with a full product shot accompanied with an intriguing statement in a bold typeface. The tesla red adorns the sides highlighted by the Tesla brand, a note from Elon Musk, and specifics product information. Each product has cutting edge technical features outlined on the backs of the packages. Technologies such as wireless charging, energy efficient Tesla batteries, performance designed shapes, air filtration systems, and other similar technologies that are found in Tesla automobiles.